Social Media Marketing and Your Business

social media marketing

A business has to be marketed effectively to be successful. Social media is one such marketing strategy that can make a difference for any business. There are many social media sites that can help you establish powerful connections with your clients, make your company more visible on the Internet, and give you an advantage over your competitors.

Some of the most popular social media sites are Twitter, Facebook, YouTube, LinkedIn, and a variety of forums and blogs. Social media platforms offer an easy and fast way to communicate with clients. Become familiar with these sites and learn how to leverage their power to market your company.

With an enormous membership base, Twitter is one such social networking site that merits a closer look. Through simple, sometimes fun posts, you can extend promotional messages to Twitter users. In addition, you can hold a dialogue with your customers, because they can post responses to your messages. This is a great way to keep your customers connected with your business and brand. They will grow more loyal to you because they will feel as if they know you.

Another social networking website that you must not ignore is Facebook. Grab the opportunity to be recognized on this platform of hundreds of millions of active users. Just the thought of reaching that number of people should be sufficient enough for you to get your company on Facebook. After you sign up for a Facebook account, create a company page and start marketing your services and products to the daily Facebook users.

social media marketingCreating a company blog is another smart move to promote a business. Whereas a business website is a formal, corporate platform, the blog is a more interactive and intimate space.

If blogging is a new concept for you, enlist the services of your web hosting service, which may offer assistance or recommend help from elsewhere. A how-to guide or sites such as blogspot.com are useful for setting up a blog by yourself. The DIY tools are user friendly and allow you to add different sorts of audio and video gadgets. You can also opt to hire an experienced professional to build and manage the blog. Whatever your choice, make sure you reserve your domain name as soon as you decide to create a blog, even if you don’t build it right away.

After you create your company’s blog, it is time to actively make a name for yourself within your niche. Many niches have social media sites of their own, known as forums. Seek out a well-populated forum that applies directly to your business. Begin commenting on posts when you have meaningful suggestions or tips. These forums will start to generate additional traffic to your website.

Consider visiting related blogs as well. Participating at related blogs may seem a little tedious, but the benefits pay off in the form of increased visitors to your site, not to mention landing a few subscribers as well.

With any foray into the social media world, be sure that you take the time to actively participate in the conversations. Refrain from spamming these sites, or people will write you off as someone to avoid. Self-promoting forum posts and blog coments will come across as sales gimmicks. Other commenters and the blog owner will be annoyed at best.

Another networking site that can be used for business advancement is LinkedIn. You can use LinkedIn to establish business connections and allow your customers to access your professional information.

Flickr, YouTube, and other online multimedia sites can also be counted among the social networking sites. YouTube is a great outreach tool using video marketing, a creative and engaging tactic. If you want to use photography for marketing, Flickr would be the superior option.

Open your eyes to the power of social media marketing in enhancing your business growth. By including online social platforms in your marketing approach, you are meeting the public where they stand. The world is your audience with this broad-minded global Internet marketing strategy. Enlist the online interactive social sites to work to your advantage.

Online Marketing Trends

internet marketing

The world of online marketing has made it possible for people everywhere to become entrepreneurs.  The online market is crowded with competitors.  What can a business do to gain a profitable chunk of Internet traffic?  New business owners can emulate some of the simple, yet effective marketing techniques of the pros to stand out above the rest.

Before approaching their market, businesses must accurately and specifically define who that market is.  By defining a specific niche, a marketing team can structure their advertising campaign to achieve the greatest result.

A business which only focuses on its product or service, to the exclusion of all else, is not capitalizing on society’s current trends.  What are the priorities of people within that niche?  What are their main concerns?  How can a business meet their needs?  By way of example, a company who works within the medical field may address parental concern over a recent medical outbreak by providing free preventative, as well as printable sheets containing symptoms and treatments.

Offering free information and ebooks as well as doing some legwork to find helpful links will all address the niche’s main concerns.  Giving away timely information is an excellent way for a company to prove it is on the cusp of what matters to its customers.

It used to be common practice to load a sales page with vague promises, meaningless guarantees, and barrels of hype.  For a time, it worked.  Not any more!  Yes, the occasional newbie or desperate marketer will fall prey to the dishonesty of the hype-driven salesperson.  Most consumers know better, and are immediately turned off by empty hype and unrealistic promises.  For a business to do well in the Internet world, it needs to be upfront with customers.  It must present informative and helpful content and legitimate services.

internet marketingAn excellent tool for reaching a target audience is an online video.  Pages with videos are far more attractive to the average viewer than plain text.  They cause people to stick around a site longer.  The extra time the potential clients spend there gives the marketer precious moments to present the highlights of the company, product, or service.  Videos also give a visitor a sense of connection to the company.

One of the most crucial components of a strong marketing plan is often overlooked.  It is the customer service department.  Site visitors should easily be able to reach a customer service representative at any time, at least to leave a message.  No businesses in the 21st century should withhold their email addresses or similar contact information from customers.

All complaints, questions, and problems should be acknowledged with a sense of urgency.  Most companies begin this process with an auto-responder.  A real person must make a real connection rapidly and frequently during the time the issue remains open.  Failure to supply quality customer service will chisel away at a company’s customer base.

Old school online marketers often bought supposedly prequalified lists of email addresses to whom they would send unsolicited emails and advertisements, much like telemarketers in the real world.  Today we call that spam.  Spam is generally filtered out of inboxes.  When it ends up in an inbox, disinterested viewers delete it immediately.

Today marketers encourage voluntary subscriptions to newsletters and other lists.  People can also follow companies on social networking sites such as Twitter and Facebook.  Time spent establishing relationships with customers will pay off in the form of repeat customers and increased site traffic.

To succeed in the online marketing world, a business or marketer needs to be comfortable with the most current Internet marketing trends.  Companies need to be willing to adapt their strategies to fit the needs and trends of today’s consumer.  Following the ebb and tide of the ever-fluctuating Internet world will aid marketers on their way toward a profitable online campaign.

Domain Name Flipping: How You Can Ensure Profits

make money domain flipping

In 2010, Clover Holdings, a relatively unknown company, bought a domain name that had been put up for auction by the company Escom LLC for the price of $13 million.  Welcome to the world of domain flippingDomain flipping involves buying website domains with the aim of selling them at a profit.  Although not every domain name can be expected to fetch millions, or even thousands, of dollars, it is possible to secure a fairly sizable profit with the right domain building plan.

When selecting a site to purchase or a domain to build, focus on domain names that are aimed at the keyword for which you will optimize your site.  To select a high-performance keyword, learn as much as you can about the search habits of the relevant audience through online keyword research.

Incorporate keywords that are highly searched, but do not have strong competition.  You will likely need to focus your site on related keywords, rather than the most common and highly searched keywords within a niche.  High-performance keywords will result in better rankings on search engine results pages, which translates to more money for that domain.

There are several different opinions about how long a domain name should be.  Though there is little dispute that shorter domain names are easier to remember, incorporating the keyword in the domain name carries equal if not greater weight.

A second point of contention is the use of hyphens in the domain name.  Many people believe that hyphens cause lower ranking on search engine results pages.  For example, Google is able to see domain names that are hyphenated; however, some believe it gives higher rankings to domain names that are not hyphenated.

Don’t waste your time trying to sell the new domain until you maximize its profit potential.  Fill it with great content, appropriate design, and interesting features.  A high number of visitors translates into better rankings on the search engine results pages.  This, in turn, will make your domain more valuable.

make money domain flippingBesides maintaining a high standard in developing your site’s content, pay attention to the technical aspects.  Optimize your content with keywords to enhance searchability.  Advertising services, such as Google Adsense, are a great way to make your site as profitable as it can be.

Build several backlinks to boost your page rank, but focus only on links from quality sites.  If you link to poor sites, your ranking will not improve much, if at all.  Finally, use Google Analytics to keep track of critical site stats, such as the number of visitors, how much income is generated, and advertising effectiveness.

When it is time to sell your website, your Google Analytics track record will serve as a reliable proof of your site’s standing in terms of traffic and page ranking.  You can list your domain in Flippa.com, and it will verify your Google Analytics information in your listing.  Flippa also has a good reputation of helping flippers secure successful and profitable sales.  Flippa gets a lot more visitors than other domain sales sites, so the bids are often driven higher than they would be elsewhere.

In the ad for your domain, you will want to list the site’s niche, host, how many visitors it gets, how it generates money, what additional services are offered, and the on-site advertisement.  This will help the bidders understand exactly what they will receive as the winning bidder.

To protect yourself from a scam bid, go through a secure site such as Escrow.com when it comes time to accept payment and transfer the site.  It is common for sellers to help the buyers with the initial steps of transferring the site.  In some cases the transfer deal may include payment for continuation of administration, hosting, and content updates, although usually, once the sale is complete, the seller has no more role to play in the development of the site.

The success of flipping domains depends on the effort you devote to building and improving websites before you sell them.  Knowledge of a site’s target market and keywords will help in the development of the best design and content.  The most money you make will come from the best, most profitable site.  It is possible for you to make as much money from the sale of a flipped domain as you would running the website yourself for a year.  That is why domain flipping is appealing.

The Basics of Affiliate Marketing

affiliate marketing programs

Online affiliate marketing programs are everywhere. Finding a good match may seem overwhelming to the new Internet marketer. Your time and effort are valuable, and you want to direct them toward a program that will help you increase your income. There are several standards by which you can judge an affiliate marketing program.

Steer away from any affiliate marketing program that does not have a good support staff. If you ever have questions that need to be answered, you want to make sure someone is there to answer you quickly. Some go so far as offering a training video to give new affiliates a leg up.

If it doesn’t look like there are any training resources available, or contacting the affiliate manager appears difficult, you might want to stay away. You need also need to stay away from programs that appear to be confusing and overly complicated. Too many other programs are available that are simple to navigate and understand, and that have great support.

Closely examine the product or service offered through the affiliate marketing program. Find legitimate reviews about the product or service. Invest in the product or service and use it for a short time to determine if it is all the program claims it to be. If the product or service fails to live up to a high standard, it is no longer a contender. There are other affiliate marketing programs out there to choose from.

affiliate marketing programsA product or service is useless of there is no market for it. Look around the Internet. Is there a market for your service? Will the product be well received? Don’t ignore the fact that a popular product will have a high number of competitors marketing the same product.

Because you are becoming a member of an affiliate marketing program to make money, look for a program with a high pay-off. You should receive a commission of 50% or more for informational products or service agreements. Don’t focus only on costly products or services. An inexpensive product will sell faster than a high-priced item.

After you’ve marketed your product, drawn people to your site, and encouraged them to click through to the product offer, you want to be compensated. You want the lookers and clickers to become buyers. The number of people who buy after clicking through to the product is called the conversion rate. Look for a company advertising a high conversion rate. If the company is new and has not established a conversion rate, market the product for a short time to determine your own rate.

The affiliate marketing opportunities that are available are numerous. Do your research and find the gem that will put money in your pocket. There is no easy button for online marketing success, regardless of the program you join. A noteworthy company with a solid structure, proven conversion rates, and a top-selling product will help you achieve affiliate marketing success.